The 4th pillar of the GO framework is dedicated to the promotion of selected products in AIN’s portfolio that exhibit strong environmental benefits for our customers.

Promoting the “green features” of a product is key but also very complex and expensive. AIN has set up a cost-effective, easy-to-use and fast-to-deploy marketing concept allowing us to:

• Define and evaluate the environmental benefits of our principals’ products in order to provide clear and tangible data to our customers

• Promote such products with our GO brand which is shared with different principals from a wide range of industrial sectors and countries

With this program, AIN encourages its principals to focus R&D on “GO criteria” ( read more ), in order to accelerate innovation and anticipate upcoming regulations and customer demands.

If you are a supplier, please contact us to get more information on our ”GO selected products” program